There are a lot of names to know in the online world. Some are just successful people in the same business you’re in or looking to get into, that you might want to check out and see how they do it and others are focused on helping you achieve your online dreams.
Russell Brunson is a mix of both. Not only has he been successful in all sorts of online endeavors but he’s actually built an empire and tools dedicated to helping others achieve success as well.
As you progress through this article I’ll tell you more About Russell Brunson, introduce you to some of his books, talk about the various programs and platforms he’s either created or been an integral part of and even tell you about some in-person seminar options that you might want to look into.
Now don’t worry, you won’t need to sign up for, read or attend all of all the things I’m going to cover. Some of them actually kind of overlap one another. This is more to give you a better understanding of the man himself and the various offerings you may want to take advantage of.
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A brief synopsis is he’s a funnel god. The slightly longer version is that he’s created several popular books (including a USA Today Best Seller), co-founded a software company, popularized the sales-funnel concept and built a following of over one million (and growing) entrepreneurs.
At a young age, you could say that Russell was a bit of an oddball. He was more interested in TV and radio commercials and what the mail would bring than the music or show that was airing. He found marketing very appealing and opted into many business opportunities in order to study them and learn how to apply their teachings.
From there, Russell moved onto his college days and had a bit of success with his first how-to booklet that would “teach people how to make $40 every time their pager rang” and selling DVDs about how to make a potato gun. This success fired something inside of him and became an obsession.
Less than a year after graduating, he had made his first million and he wasn’t going to stop there. Russell sold pretty much everything you can think of; supplements, books, t-shirts, shakes, coaching and so on. He actually made the top sellers lists in several marketing companies, winning prizes and notoriety.
After learning everything he could from the various companies and materials he had access to, Russell went on to address the limitations of the tools currently available by creating his software company, with partner Todd Dickerson, ClickFunnels in 2014. That company grew to over $100 million and 55,000 customers in just three years’ time! That’s some serious growth.
Russell even created the 2 Comma Club to recognize and celebrate those who have achieved millionaire success through his teachings and services. As of 2018, there were 206 members.
Now Russell is a businessman and a successful one at that. Still, for every funnel that goes live within ClickFunnels, $1 is donated to building schools in Africa. It’s nice to see someone successful giveback.
Before you read further, check out this video About Russell Brunson:
There’s plenty more to tell but I think this has given you a pretty good overview of who he is and why you might want to pay attention to his teachings.
Let’s move on…
Russell Brunson has written several great books that have helped thousands of others to reach their online business goals. Let’s take a look four of them here:
This book is a great reference for dealing with the underlying symptoms of low traffic. Although not focused on increasing conversions or obtaining more traffic, following the “secrets” in this book will do just that. If you apply what you read here, you will see exponential growth in your online endeavors.
This one is all about the message you’re trying to convey and building a following of people who will even pay for your advice. The right message can have a huge impact on your audience. The trick is getting people to read it. This book will help you do just that.
Think of this book as a pretested list of winning templates. Yes, you can, and should, split test your various marketing messages but the ones included in this book have already been tested and proven to be successful. I’m not saying stop split testing but, if you incorporate just a few of the templates listed here, you’re bound to see an upswing in your traffic and conversions.
This reference is a must-have for beginners and advanced funnel users alike. It will help you understand the building blocks of a funnel and even help you to pick the right funnel for the product or service you’re trying to provide/sell. It has several diagrams that will help you to better understand the workings and get you up and running much quicker than doing it on your own.
These books have helped thousands and are great learning and reference tools. Check them out and see if any might be a good fit for you.
Now, onto the tools…
So Russell has built a few tools and set up various platforms for you to learn about funnels and marketing. Here are a few you should take a look at…
This is a free podcast that you can subscribe to and start learning how other entrepreneurs do marketing “the right way” and get their products and services to the masses while remaining profitable. Check it out. After all, it will only cost you your time.
This one is a funnel making beast. It’s all about building pages for your funnels easily using proven techniques and content all while making it easy by using a simple point and click interface and filling in a few fields.
Join this group, build relationships and share your experiences. This is a great place to work with like-minded entrepreneurs and learn from one another.
This is a great video resource that’s constantly being updated with new content. It’s actually part of the Marketing Secret platform and worth the time to check out.
This site is all about the One Comma and Two Comma club members. If you qualify you can apply but, if no, you can still take a look and see a little information about those that are. It’s a great place to get inspiration.
There are even more products and services that Russell is part of but these should get you started. That said, here are reviews of three products I didn’t list above:
Now, let’s see if you can actually see (if not meet) the man in-person…
Yes, there are. Check out these opportunities to see him live…
This is an annual event where you will join thousands of others for this four-day conference and get top-notch marketing and sales training.
This one touts training from Russell’s team of funnel builder and traffic coaches to build your seven-figure message, offer and funnel. You’ll get group support and access to the masterminds.
This one will take some work to get access to as it’s only available to eight-figure entrepreneurs but it does give you direct one on one access to Russell. You can only obtain this access via application and referral.
You can actually hire Russell and pick his brain but that brain doesn’t come cheap. Staring at a mere $10k, you can lunch with Russell (this price assumes you’ll be having lunch locally in Boise). If you want to hire him for a speaking engagement, that will start at $500,000 or 50% of the event sales (whichever is higher). Finally, you can have him actually build your funnel for you. This will only set you back $750,000 and 25% of the funnel’s gross sales for the lifetime of the funnel.
As you can see, there are several opportunities to see the man in person. Some are affordable where others might take a little work to be able to obtain. Either way you go, I’m sure the experience will be well worth it.
So, now you have a little more information About Russell Brunson and many the books, programs, platforms and sources of information available to you (like the Marketing Secrets podcast and Funnel Hacker TV). What do you think of him?
Have you tried any of his offerings, read any of his books, listened to his podcast or watched his videos? I’d love to hear if you picked up any useful information and how that information helped you or if you found it to be worthless or damaging in some way. Please let me know by commenting below.