What is Funnel University? | Is it Right for You?

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You can’t have a business on the internet these days without hearing about funnels at some point. For those that don’t know what a funnel is, it’s basically the process of taking your traffic from the initial “just found you” phase all the way to the “take whatever action you want” phase. The actions can be signing up for your email list, making a purchase and so on.

Today’s post is going to answer the question “What is Funnel University” and help you decide if it’s a good match for you.

  • Name: Funnel University
  • URL: FunnelU.com
  • Education: 4.5
  • Included Perks: 5.0
  • Price: $197/mo, $67/mo
  • SmallOnlineBiz.com Rating: 4.75 out of 5.0

I’ve already talked about two other funnel programs so far in my What is the One Funnel Away Challenge About? and The Funnel Scripts Review posts, but this site is all about providing you with information on the multitude of products and services out there that might help you in your business endeavors.

By the time you’ve finished reading this post, you’ll know what Funnel University is, what’s included in the membership, how much it costs, who it’s for and if you need it.


So, What is Funnel University?So, What is Funnel University?

Funnel University (aka FunnelU) is a membership site and training program, much like an online university. It’s tailored toward small business owners and entrepreneurs interested in sales funnels and how to maximize their revenue-generating potential to take their businesses to the next level.

It’s the culmination of Russell Brunson’s decade-plus worth of experiences, co-founding a software company, writing best-seller books and building various businesses all over the USA. I actually have two of Russell’s books, DotCom Secrets and Expert Secrets. Both of which are excellent books to have on your desk for reference. He has built a huge following of successful entrepreneurs, many of whom credit their success to his training.

It should be noted that, just like many other universities, FunnelU isn’t always open to enrollment. If you are considering FunnelU for your funnel training, you might want to sign up for their waiting lists here:


Let’s see what’s included in the membership…

What's Included in the Membership?What’s Included in the Membership?

When you sign up for Funnel University you get quite a bit of useful material. It breaks down as follows:

The Funnel University Newsletter (Print and Digital) – Value $1,297

This monthly newsletter comes in both a digital form and one that is actually mailed to your home or office. It includes videos where Russell picks two funnels of the month and deconstructs them to give you a better understanding of how they work and how you can use them to your advantage and provides access to all the shared funnels offered.

DotCom Secrets Lab Sofware Suite – Value $1,997

This offering combines the five custom software apps/plugins, that Russell uses when building his sales funnels, into one package. These apps include:

Instant Survey Generator

This is a great way to direct/redirect your prospects to relevant content vs using a one size fits all approach. Imagine having a product or service that fits into several niches and being able to direct a prospect to a page that shows them the item as it relates to how they would use it, based simply on a category they clicked on, etc.

Webinar Replay Chatbox

This tool is pretty amazing actually. It can take the chat information you’ve collected during your live Webinar and replay it when people watch the recording. The effect is amazing. It’s almost as if you’re conducting another live event and the comments give the illusion of interaction during the replay. This actually leads to more sales, almost as much as you see during the live event itself!

Video Image Generator

I want to say this one is sneaky but it gets results. Images increase click-through rates. Video does so even more. This app will place a play icon on your images which can increase the click rate by as much as 3 times. That play button icon, get’s people to click more often than not.

Image Headline Generator

Text headlines are great but catchy graphic-based ones are even better. Colors, arrows, underlines and more help to capture your prospect’s attention. Image Headline Generator makes this a snap.

CF Pro Tools – Value $1997

This is a collection of plugins that save you time and money by performing various tasks on your funnels.

Promo Code

This one adds a promo or coupon code to your order form.

Bump Image

Use this to add an image to your order form’s bump box.

Cart Mode

This transforms your order form into something more reminiscent of a shopping cart. Prospects will be able to add multiple products and change quantities, etc.

Pass Product

This one lets you create buttons on your sales page that automatically add that product or service to your order form.

URL Keyword Replacer

This plugin will grab your keyword form your URL and insert it into the page text. I can see this being useful if you have similar pages but use different keywords in them to grab your prospect’s attention.

Multiple OTO’s

This will increase your ClickFunnels two OTO limit to unlimited.


There’s actually a lot more tools in this package (I think it’s around 20 total).

Funnel University Digital Access Pass – Value $2,997

Think of this as your forever key. You’ll get access to all the current and past Funnel University content.

Funnel Stacking: The 3 Core Funnels – Value $297

This package shows you the three funnels that make Russell the most profit.

  • Low Ticket/Tripwire Funnel
  • Perfect Webinar Funnel
  • High Ticket Coaching/Consulting Funnel

It covers every funnel detail down to how it works and how it was built.

Funnel University Black Card – Value $497

A USB stick, in the form of a credit card, containing great information in video and PDF formats.

108 Proven Split Test Winners – Value $297

A great reference for tweaking your funnels to increase click-through rates and sales.

As you can see, you get quite a bit when you sign up. The amount of information you’ll receive can take some time to digest and really is a learning experience of its own.

Now, let’s see how much all of this will cost…

How Must Does All of This Cost?How Must Does All of This Cost?

Well, if we add up all the values listed in the previous section, we come up with a whopping $9,379. That’s actually not bad for everything you get. I’d even say that it’s a great deal but that’s not what you’ll pay.

At the time of this writing, Funnel University was being offered at $197 per month and there was mention of a limited time chartered subscription running $67 per month. Sadly, enrollment is currently closed so I can’t promise that the pricing will remain the same when enrollment resumes.

Still, at the full $197, you’d have to remain a member for 47 months to hit that grand total and that doesn’t include the magazine annual subscription, which over the three additional years would add another $3891 to the total. Now, if the $67 price is still available you’re looking at over 11 years (again without factoring in the magazine subscription, which the $67 would never add up to in a year anyway) to hit that total. Either way, it’s an amazing deal. Add to that, a free two-week trial and you can’t beat it.

You definitely get a lot of bang for your buck, that’s for sure. Now, let’s see who Funnel University is really for and if you need it to make your business a success or take it to the next level…

Who is Funnel University for and Do You Need It?Who is Funnel University for and Do You Need It?

Is Funnel University for You?

This one is pretty easy. Funnel University is really for anyone interested in building a successful business online. That said, there are definitely two categories that I would say Funnel University is perfect for…

Anyone Interested in Sales Funnels

If you’re considering sales funnels to get the results you want, this program is for you. You can be a beginner, seasoned vet or anyone in-between and you’ll get value from this program.

ClickFunnels Users

It’s definitely for anyone that uses the ClickFunnels service, as it’s chock-full of tips, tricks, and plugins that directly apply to that service.

Everyone Else

If either of the two categories above applies to you, get on the waiting list and sign up as soon as enrollment opens back up. If not, do yourself a favor and sign up for the free two-week trial anyway. Check it out and then make an educated decision on whether to continue or not. In the end, you’ll have a better understanding of funnels and how they can help you achieve your online business goals.

Do You need Funnel University?

The short answer is no. No one needs anything other than food, water, oxygen and shelter from the elements. If you’re a funnel pro, Funnel University may not be for you. That said, no one knows everything and there’s bound to be some tidbit you can glean from this program.

Although no one needs Funnel University, many will definitely benefit from it. As I said before, sign up for the waitlist and then enroll for the free two-week trial. Check it out and decide for yourself.


So, I hope I answered the question “What is Funnel University?” and I hope that you found this article helpful.

If you’re just starting your online business or you’re looking for a platform that will help you succeed online, please check out my number one choice for building an online business, Wealthy Affiliate by clicking on the banner below.  You can sign up for a free account and check the platform out, risk-free!

The Wealthy Affiliate Review

Now I’d like to hear from you on this subject…

Are you a current or past member of Funnel University? If so, what do you think of it? Is it a great platform or are there shortcomings you’d like to share? For those that aren’t yet a member, what do you think of all it has to offer? Can you see a benefit for you and your business? I’d love to hear what you have to say. Please let me know by commenting below.

Thank you,

Scott Hinkle



6 thoughts on “What is Funnel University? | Is it Right for You?”

  1. Mecyll Gaspary says:

    Funnels are a must for every business owner. Even if you’re running blogs, you want to direct your users to a path you want them to take towards your takeaway, such as free training, free PDF,  and free stuff, generally. 

    Having this Funnel University, for me, is like having an alternative path to learning more about Clickfunnels that Russel Brunson founded more than 10 years ago. As much as I wanted to implement my own steps, I couldn’t without that guidance he provides. 

    So, thank you so much for sharing this information, Scott, because just a few hours ago, I was talking to a bunch of people and asking them about funnels. I’m an affiliate marketer so, I want to point out that my audience needs that “path” towards my paid courses. 

    From there, I want to learn what to add as upsells, stuff like that. And learning about Funnel University suits that need. Thank you for sharing, Scott. This information is so valuable to me. 🙂

    1. Scott Hinkle says:

      Thank you for taking the time to comment.

      You’re right, Funnel University is an alternative path to learning more about Clickfunnels.  It even comes with plugins and addons that enhance that service is you use it.

      Russell’s teachings cover all facets of funnel marketing and upsells.  He’s a great source of information.

      I’m glad you found this post valuable.


  2. Linda says:

    Funnel University sounds very challenging for an entrepreneur like myself. Gaining traffic is very important and is now the only way to get an online business going. Well, browsers traffic is just like riding a car to work; who will get there faster? Now, let’s see who actually parks and visits. Visitors and visits are very different. I can’t wait to learn more after subscribing here. 

    1. Scott Hinkle says:

      Hello there,

           Who doesn’t like a challenge? Traffic is key to the success of an online business.  Targeted traffic is the true goal.  Funnels help you to direct that traffic and build your customer base.

      I love the car/browser analogy.  It sounds like a race to me!

      Thanks for commenting.


  3. Pentrental says:

    I do remember funnels at the university, but they contained beer, hehe. But seriously though really great stuff here on Funnel University.

    I do come across different (non-beer) funnel products out there fairly often. Some are decent, others not so much. Funnel University appears to have lots of useful features. I particularly like the promo code and pass product ones. 

    I feel like this would be a great product for an online store. I’m not currently working on a store but I have an idea that’s been brewing so I will definitely bookmark your site for when the time soon comes, thank you!

    1. Scott Hinkle says:

      Thanks for commenting.

      Yes, there are a lot of funnel products out there.  Some are actual funnel platforms where others are more of an educational resource.  That said, Russell Brunson has built several that fall into both categories.

      Funnels are great for stores but keep in mind, you can build a funnel for anything such as to get people to join your mailing list, not just for making purchases.  Still, definitely take advantage of that bookmark when you do setup your store site.

      Thanks again,


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