I’ve said it before, and I’m sure I’ll say it again, Content is King! Sure, you can get someone to visit your site once, but what’s to keep them coming back? After all, repeat business is where the true money-making potential comes in. Would you rather sell once to a bunch of people or several times to them? I’m willing to bet your answer is several times.
So, how do you keep people coming back? That’s simple, quality, engaging content. Is there a site that you visit frequently? If so, what keeps you coming back? Unless it’s a necessity site, like your credit card website that you go to to pay your bills every month, I will wager that it’s the site’s content that you’re there for.
That’s why I’m writing this post on How To Write For A Blog Post. I want to help you overcome any concerns or barriers that might be keeping you from starting or continuing your online business adventure. Let’s face it. One of the biggest issues people face is creating content. It might be the “I’m not a writer. How will I ever do this?” or “How can I keep coming up with topics to write about?” and so on.
I use these tips in the posts I write here as well as on my other website, MavicManiacs.com.
I hope to cover this and more for you in this post. Let’s get started…
THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE SEE MY AFFILIATE DISCLOSURE FOR MORE INFORMATION.
So here’s the deal. You shouldn’t just jump in and start writing your blog. You can, but you’d be better served by doing a little prep work beforehand. Here’s a list of a few things to do before you dive in and start typing (or dictating to your voice assistant):
If you’re planning to create content, you need to have an idea as to what that content might be. You need a topic to write about. Hopefully, your site has an overall primary focus or niche. The articles you write for your website should line up, or relate to that, central topic.
It doesn’t make sense to have a site about restoring cars and an article about the latest released drone model (unless that drone somehow connects to or launches from your car, etc.).
Once you have your rough topic idea, you can move onto the keyword research phase.
Know your audience. Take the time to see who’s looking for what in your niche and what kind of competition you’re looking at for a particular keyword or phrase. Take your rough topic and see if it lines up with what your audience is looking for.
You’d be amazed at how changing one word or adding/removing a word can make a big difference, not only on the average searches per month count but also on how many sites are competing against you for the same keyword/phrase.
A great tool to use for this is Jaaxy. Check out my review of it here.
Once you have your keyword figured out, it’s time to think about your articles flow or bones, if you will. You don’t want just one blob of text with no real sense of flow (i.e., bouncing around from sub-topic to sub-topic). This is where you should take the time to come up with a rough framework to follow.
What works well for me is to take a look at my primary keyword/phrase and come up with four or five sub-topics that support it. Take a look at this post here. I came up with my keyword phrase of “How To Write For A Blog Post.” I then sat down and quickly brainstormed on various supporting sub-topics and came up with the following:
***Update – riverdogg had a great suggestion in his comment below. He asked for an outline/template. The image below is the template that I created in the SiteContent tool that I use. I start with this template for each article I produce on this site. It’s simple but helps me to organize it all, and it has the added benefit of putting in the content that’s in all of my articles (i.e., the affiliate disclosure line, etc.).***
As you can see, these all support the primary topic but help to organize the overall article. This breakdown leads naturally into the next sub-topic, working in sections…
Don’t just write monotone, mind-numbing paragraphs. Try to engage your audience. Ask them questions. Write about unusual scenarios or use cases that people may not regularly consider.
The more exciting and engaging your article is, the more likely your reader is to finish reading it and even leave a comment. This type of engagement is crucial to enticing your audience to come back and read your next post and, assuming they take the time to comment, helps with your SEO as well.
By breaking down your article in this way, you create natural sub-topic sections that are basically mini-articles in themselves. This allows you some flexibility and provides organization for your article as a whole.
By working in each of these sections individually, you’re able to focus on that specific sub-topic, and I’ve found that it helps me to write more content because I’m only thinking about that one small piece and writing to it. An additional bonus to this method is that organizing your article in this manner makes it much easier for your audience to ingest and to find exactly what they’re looking for quickly vs. trying to find words or phrases in a vast, unorganized post.
Working in sections also helps you to manage your time a bit better. Instead of writing your article all at once, you can now say you’re going to work on one or a couple of sections at a time. By focusing on just that small bit of your overall article vs. rushing through the whole thing in one sitting, you will likely produce much better content overall.
Content may be king, but people love pretty looking things. It’s time to think about bling…
Bling is an essential part of your article. Not only to provide the visual stimulation that your readers crave but to keep you up in the ranks as far as the search engines go.
Content is not just text. It’s images, video, sound, font choice, layout, color selection, and so on. All of these play vital roles in your overall site success. Let’s be real if your site is just text with no structure or visually appealing layout; people are going to take one look and move on.
You need to make your site attractive. Yes, it’s superficial. Yes, it takes time and dedication. But the reward is worth the effort. Having a website that’s visually appealing not only welcomes your visitors to your site but can keep them coming back.
Plan your visual display strategically. Don’t just slap any old image in a random spot on your posts. Find that one image that reflects the content of your post and make that your featured image (the one that’s used in the post’s thumbnail and usually displayed front and center at the top of the post itself.
Once you have your featured image, move onto supporting images. For me, I like to have the main featured image and then one image for each sub-topic section. Sometimes I’ll toss in an image for various products or services if I’m discussing them in a list format as well. Again, don’t just pick any old image. Make sure the images you select fit the context of that section or item.
Depending on your site, you might consider adding audio clips. As mentioned before, make sure the clip relates to the content it’s associated with.
Video, video, video. You probably already know that attention spans are getting shorter with each generation. Soon, video will overtake text as the primary information media of choice. Adding video to your articles will not only gain you a larger audience but will help in that ever-elusive SEO game as well. Sadly, this is an area I need to work on myself.
Don’t underestimate the subtle role that font selection and color choices play on your site. Readability is a major factor in site traffic statistics. That’s not just how you word sentences; it’s also about appearance.
Choose a font that’s easy to read. That doesn’t mean you have to pick a bland font. Just don’t go overboard and select some super-fancy option that can be difficult to read on various screens.
The same goes for colors. Don’t use colors that are difficult to differentiate from backgrounds or have your text and link colors the same. Doing so can hurt you in the long run. If people can’t see the text because it’s black on a black or dark blue background, they may not even know that it is there. The same applies to hyperlinks. Don’t make your plain text color and hyperlink colors similar. People may miss the link altogether, and that can cost you (especially if it was an affiliate link to the product or service you’re promoting).
Appearance and navigation play crucial roles, as well. I can’t tell you how many times I’ve closed a window because the site looks rudimentary or just unpleasant. Pick a theme that looks good, fits your niche, and has excellent navigation features.
If I can’t move around in your site quickly, it’s likely that I won’t be returning to it. Plan your layout. Set up categories. Configure easy-to-use menus. Make the site easy to navigate and understand where everything is.
Taking the time to address the above issues, most of which are site-wide, so they’re a set it and forget it thing, will only increase your traffic and, more importantly, repeat traffic. Not addressing these concerns will only lead to people closing the browser window.
Great! You have your content. It’s organized well. You were able to write for each section and, by doing so, fleshed out a decently sized article. The imagery was selected. Other visual factors were addressed. The article is ready for posting, right?
Not so quick. Take the time to read the article from start to finish. I guarantee you’ll find mistakes here, typo’s there, and probably think of a way to reword a line or see where you can add even more content. You’d be amazed at how much more I add as I’m reading through it for the first time. It’s like I forget to add a whole section sometimes.
Make sure the images reflect your content. Is there an image that is a better choice? Do the links show up prominently?
By going through the article in this way, you’ll be able to flesh out issues you may not have seen when focusing on just individual sections. Take this time to make it that much better for your audience.
Well, there you have it. My advice for How To Write For A Blog Post.
These are the things I do each time I write. I’ve found that they help me immensely and allow me to focus on my articles in a way that helps me target the largest audience I can within my niche. I’m sure there are other tips out there that are just as important and, if you happen to have one or more of them, I ask that you share them with me. I’m always looking for ways to improve my content.
By the way… I learned this, and so much more from my #1 recommended online business building platform, Wealthy Affiliate. Please click the banner below to see my review post of this incredible platform.
Now, I’d like to hear from you. What do you think of the tips I’ve provided here? Do you see any of them being of use to you? Do you already apply one or more of them? Is there a tip you’d like to share that I didn’t include? Please, let me know by commenting below.