What is Market Hero? | Just Another Autoresponder or a Revolutionary Mailing Platform

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In the online business world, connecting with your clients is crucial (I’m pretty sure that in any business, it’s crucial). There are many ways to go about this but one of the most common methods is using a mailing list. The next step up is using an autoresponder.

Now I’ve written about mailing lists and autoresponders before. If you haven’t read those articles, check them out for more information:

How to Make a Mailing List

Free Email Autoresponders | 5 Great Options for Your Blog

Now that we got that out of the way, let’s take a look at Alex Becker’s Market Hero product. We’ll discuss why we’d even want to consider using autoresponders and email services, what Market Hero is, what makes it special, competing services you might want to consider and then finish it up with an overall opinion and request for comments.

Let’s get started…


Why?Why Use Autoresponders and Email Services?

So why are we even contemplating using an autoresponder and/or email services? There are actually a few answers to that question:


By using autoresponders and email services you can save a lot of time over maintaining a mailing list. It’s a hassle to manage users, handle removal requests and so on. Sending out multiple emails to your subscribers, whether it be new post notifications, a succession of emails (much like my multi-day training course, etc., takes a lot of time and effort. These services take care of all of that so you don’t have to.


Take my multi-day course. When you sign up, you get a new email every day for something like eight or ten days. I don’t remember exactly how much but I’m sure you can imagine how tedious it would be for me to manually send it out to each subscriber and keep track of who’s on which day, etc. Now I can set it and forget it.


There so much going on with internet rights and spam and whatnot. These tools allow subscribers to manage their own memberships. They can sign up, unsubscribe, manage multiple subscriptions and so on. Most even utilize a multi-step subscription mechanism to verify the person signing up really intended to. This usually comes in the form of a confirmation email where the subscriber needs to click on a verification link to confirm the subscription. What’s nice about this step is it also verifies the email address is valid. No verification click, no wasted subscriber count or email sending.


I’m not even sure I need to list this perk. If you read the above, you’ll know that it takes the monotonous work out of your hands and places it within the tool’s workings and just makes your life a little easier.

There’s even more but you get the idea. They’re tools to make your life easier and allow you to focus on other aspects of your business.

Now, let’s take a look at Market Hero…

What is Market Hero?What is Market Hero?

Market Hero is the brainchild of Alex Becker, a self-made millionaire who’s first brand, Source Wave was focused on all things for Search Engine Optimization (SEO).

At its basic level, Market Hero is an autoresponder. It will handle your email list, mailing campaigns and so on, just like all the other autoresponders out there. That said, when you take into account everything the platform has to offer, you’ll discover that it’s actually much more than that.

Alex realized that there wasn’t a single solution out there to address the online businessperson’s mailing list needs. Analyzing lead information, tracking funnel performance, and sorting which clients should be associated with which funnels and so on, simply wasn’t possible in a single tool and certainly wasn’t easy using multiple tools. Trying to keep organized and track all of this was simply overwhelming at times and extremely time-consuming.

These issues are what Market Hero was born from. Let’s take a look to see what sets it apart…

AnalyticsWhat Sets it Apart From All the Others?

Really, simply more. Basically, it’s an autoresponder with more features. Consider it an autoresponder+ or on steroids. Let’s look at what it offers beyond the usual autoresponder feature set:

Reporting and Analytics

This is where Market Hero shines. Detailed analytics down to the individual subscriber provides you with all kinds of information to improve your message and convert more.

Facebook Messenger Autoresponder

Email isn’t the only way to engage your customers. Social media play a big role these days. Market Hero knows this and focuses on other platforms, not just email.

Customer Lifetime Value Calculator

Now this one is cool, Market Hero will “grade” your clients based on their activity. For example, someone who never opens your emails will be “less valuable” than others that do. I’m not trying to say everyone is just a number but knowing which clients to focus on is a big advantage.

Contact Segmentation/Organization

Organize your lists by certain criteria. Categories include; gender, value, age and so on. This will allow you to design finely targeted messages and funnels that will result in higher conversion rates.


Link to your Shopify account and track your customers from start to finish. Track what they buy, which links they click on your emails and more.  Link to other services as well (see the screenshot below):


Sales Funnels

Not everyone uses a sales funnel, or at least they don’t plan one, it just happens. Still, it’s nice to see that Market Hero integrates sales funnel functionality into it’s offering vs having to use multiple platforms. You can set up and test various funnels to see what works best for you.

Split Testing

Different people respond differently to the same ad or presentation. Market Hero lets you setup split testing to see which marketing material works best for your various online campaigns. Split testing is a great way to narrow your focus and provide content that converts.


Not all autoresponders are on the up-and-up. Market Hero has strict data management policies in place. Right in their contract, they state that they can’t use or sell your contacts. Your lists are your own and you don’t have to worry about them being sold to a 3rd party, etc. Also, Market Hero has several data safeguards in place to prevent breaches, keeping your list secure.


Most services will provide training on how to use their products. Some will even offer tips for email marketing or creating autoresponder campaigns but Market Hero goes beyond that. They offer training on email marketing, SEO, sales, and paid advertising. It’s nice to have a place that’s not just about using their service but about helping you succeed in general.


Email support is slow and annoying at times. You can send a message and then wait hours, or even days, for a response. How about Live Support? Market Hero offers it. You can always get someone, day or night, to help you out if you have an issue with the platform.  They even have a knowledge base!

Knowledge Base

Customer Appreciation

As a way of showing their appreciation, Market Hero will toss gifts your way. They can range from additional training courses and books to gift cards and more. Although features and functionality are the primary concerns when using a tool, it’s nice to see a company truly appreciate it’s customers.

As you can see, Market Hero does offer quite a bit. That said, it may offer more than you need or there could be a competitor out there that’s a better fit for your needs. Let’s take a look at some of the competition that you might want to consider…

AutorespondersWhat Are Some Competitors to Consider?


ClickFunnel is a highly used funnel platform created by Russell Brunson. It’s probably one of the best, if not the best, automated funnel platform available. Other offerings from the same minds include Funnel University, Funnel Scripts, One Funnel Away Challenge and more! By the way, Market Hero integrates with ClickFunnel.


Aweber is one of the top-used autoresponder platforms out there. It comes highly recommended by many in the affiliate marketing world and offers some great features.


GetResponse is pretty much just as popular as Aweber. If you’re not using one, it’s usually the other. It’s definitely worth checking out to see if it’s a better fit for your specific needs.


MailChimp is another popular option. Email campaigns, landing pages, pop-up forms, and more are all possible with this platform.


MailPoet is actually the service I currently use to manage my mailing needs. That said, I have simple needs at this time; to deliver my multi-day training course and notify my clients when new posts are published. MailPoet does this well and, for my needs, is actually free.


There are a lot more Autoresponder tools out there. Check out my post on Free Email Autoresponders | 5 Great Options for Your Blog for more detailed information. I also list a few others in my How to Make a Mailing List post.


So, did I answer the question “What is Market Hero?” for you? I hope so. In the end, selecting the right marketing communication platform to fit your specific needs will be something you need to look into. I suggest sitting down and weighing your wants, needs, budget and any other considerations and then creating a list organized in a way to show the features most important to you first.

What’s nice about Market Hero is you can track your return on investment at the per-subscriber level. That’s pretty amazing! Now you can calculate your spending and see where the money makes the most difference. On the down-side, it can be a bit complicated to set up and use. Then you have the cost of the platform to consider and there are several tiers to choose from that are based on your subscriber list count.

I can’t tell you if this is the right platform for you or not. All I can say is make that list, figure out what’s most important to you and then compare Market Hero against the other options out there to find the best fit.

If it turns out that Market Hero is the right platform for you, go here and sign up for the free 14-day trial and test it out.

Now, I’d like to hear from you… Do you currently use or have you used Market Hero? If so, how do/did you like it? What’s good about it? What’s bad? If you’re not a current user, are you planning to sign up? What factors influenced your decision? Did I miss any features, pros or cons that you think should be listed here? Did you choose to go with another platform and, if so, why? Let me know by commenting below.

Thank you,

Scott Hinkle



12 thoughts on “What is Market Hero? | Just Another Autoresponder or a Revolutionary Mailing Platform”

  1. RoDarrick says:

    $950 per month? That’s too much for me.

    I’m just a newbie in the world of online marketing and I heard so much about this Market Hero already especially the convenience and ease it comes with and how much it does but I never knew the price would be this costly. 

    Honestly, it offers some great features to which I value it well above the price it goes for but then, my budget is too lean and going for this would affect my finances.


    1. Scott Hinkle says:


           That $950 is on the way-high end of the price range.  The platform starts out at $19 per month.

      I totally understand the financial consideration.  That’s why I’m still using the free MailPoet solution.

      Thanks for commenting,


  2. Henderson says:

    Thanks, I have read reviews about Market Hero and I could hardly find any one with a problem with it.

    For a beginner like me, I feel using auto responders are a really easy and convenient way for me to reach out to my customers.

    With all you have written here about the platform, I think its a good one for me. I like that their support system is really active and they even give incentives to subscribers.

    There’s a free 14 days trial that I can try out and I am really excited about it. 

    1. Scott Hinkle says:


           Yes, the overall response to Market Hero has been a positive one.

      Autoresponders do make things convenient, once set up.

      I’d love to hear what you think of the platform, once you’ve tried it out.  Please come back and leave another comment.

      Thank you,


  3. water life says:

    I joined the Wealthy Affiliate platform some months ago.

    I was thinking of using Market Hero but I need to research it more. Surely an automatic correspondent that saves you time with all these advantages makes me consider signing up for the 14-day trial to test it out.

    Thank you for the useful details and for sharing your opinion. I’m sure Market Hero would make my dealing with WA easier.

    1. Scott Hinkle says:

      Hello There,

           Not every tool is right for every person.  I suggest you take the free trial and give it a test drive to see if it’s a good fit for you.  If it works, great!  If not, now you know for sure.

      Thanks for commenting,


  4. Jim says:

    Hi Scott,

         The timing of your blog is incredible. I’ve been thinking about adding an autoresponder to my website for some time now. But it’s a very confusing topic for me. Market Hero might be just the service I need so I’ll be definitely looking into it further.

    I must admit that the decision isn’t easy for me as its the one part of web building I’m struggling with. I have heard people talk about MailChimp and other autoresponders and email services but they sound difficult to me.

    This one sounds like it will do all that I need and be easy to work with. I believe that I’ll give the 14-day trial a go. 



    1. Scott Hinkle says:

      Hello Jim,

           I know, when we first start out, we’re focused on content, site appearance and so on.  Later, we start to look at mailing lists and autoresponder services.  Market Hero offers a lot but if you decide, after the 14-day trial, that Market Hero isn’t for you (maybe it offers too much that you don’t need, etc.), Check out MailChimp or the plugin and service I use, MailPoet.

      Either way you go, please come back and let me know your thoughts after you’ve given it a try.

      Thanks for taking the time to comment,


  5. Jordan Smith says:

    I love your breakdown on this tool. I believe that Market Hero is one of the best autoresponder tools on the market. I was impressed with the very fine features it provides, which will really improve your online presence and the performance of your business. It also goes further than being a simple tool for sending automated emails as some competing products are, and it is a very legit product which is well worth the effort of learning how to use it effectively.

    Awesome review!


    1. Scott Hinkle says:

      Hello and thank you!

           Market Hero does do a lot.  In the end, it will boil down to feature needs, price point and overall usability for most I think.

      Thanks for commenting,


  6. Twack Romero says:

    This is an excellent review and much needed by me as my expertise in this area is seriously lacking. I’ve noted that you’ve also done an article relating to creating ‘lists’ which I will be moving onto as I think I need guidance in that area as well.

    I have read up on some of the other main contenders and they leave me feeling like I would only be using a small percentage of their capabilities. Over the last month or so I have been part of a number of programs designed to create ‘traffic’ and if my understanding is correct, somewhere in all that I will have access to a quantity of other ‘users’ who will be part of my own ‘list’. I’m assuming with a little ‘know-how’ I will be able to utilize an ‘autoresponder’ program and migrate those addresses into the program. 

    Articles like this are so very important, as you’ve not only given me an understanding of the program in question but you’ve also made me aware of further options available that I was not aware of before. Market Hero might be a bit more than I need but the one you use ‘MailPoet’ looks like it might fit the bill and its free version may well be adequate.

    1. Scott Hinkle says:


           It’s only lacking until you learn it!  I’m glad you found my other article of interest.  I can totally see how many of these providers offer more than what you’re looking for.  That said, one of those features may turn out to be a feature you didn’t know you needed until you used it.

      By all means, check out MailPoet.  I use it on this site and it works well for me.  One thing to note, you may need to contact your hosting provider’s support and request that they allow the plugin to “call home” as I discovered my host blocks such connections by default and it was preventing my plugin from working.

      Let me know what you end up with and what you think overall.



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